Out of home advertising provides a unique opportunity to engage consumers in the real world, complementing radio and digital strategies, increasing brand visibility, and driving consumer action in an impactful way. It remains a vital tool for both brand awareness and marketing campaigns.

Radio increases ad awareness by 80% when used alongside outdoor

Radio increases brand relevance by 14% when used alongside outdoor

Radio increases brand consideration by 13% when used alongside outdoor

Special Builds

Reasons for using Out of Home

High Visibility

Reach a large audience – OOH ads are placed in public spaces, such as billboards, train stations, underground, buses and airports, where they can be seen by a wide variety of people every day. This makes them highly effective for mass-market awareness.

Constant exposure – Unlike digital ads that users can skip, OOH ads provide continuous exposure to consumers who are passing by, ensuring that your message is seen multiple times including dwell formats such as tube car panels on the underground.

Targeting Specific Locations

Geographical targeting – OOH ads can be strategically placed in areas where your target audience is most likely to be, such as near shopping centres, stadiums, office districts, or tourist attractions.

Reinforces local presence – For businesses with a local presence, OOH advertising can help solidify brand recognition and create a connection with the surrounding community.

Creative Flexibility

Unique formats – OOH ads come in various formats—billboards, digital screens, posters, train/underground ads, and bus. This allows for creative flexibility to design attention-grabbing campaigns.

Interactive elements – With the rise of digital billboards, OOH ads can feature dynamic content, real-time updates, or even incorporate QR codes for mobile interaction, enhancing the user experience.

High Impact & Engagement

Captive audience – People on the move, such as commuters and travellers, are often in a captive mindset when exposed to OOH ads, allowing your message to resonate more strongly.

Minimal distractions – Unlike digital devices, OOH ads are less likely to be ignored or bypassed, making them an effective medium for catching attention in busy environments.

24/7 Presence

Around-the-clock visibility – With OOH ads, especially digital billboards, your message is visible day and night, providing constant reinforcement of your brand.

Effective for both day and night-time visibility – Depending on placement, OOH ads can be effective in both daylight and at night, particularly in high-traffic areas where people are constantly on the move.

Brand Trust and Credibility

Perceived as more credible – Consumers tend to view OOH advertising as more trustworthy than digital ads, which can be perceived as intrusive or misleading. The physical presence of an OOH ad in a real-world location often gives it an air of authenticity.

Less ad saturation – As consumers become increasingly desensitised to digital ads, OOH stands out as a medium that’s often not subject to the same levels of ad clutter.

Complementing Digital Campaigns

Integrated with digital – OOH ads can support and reinforce digital/radio campaigns. For example, integrating a social media hashtag or QR code on a billboard encourages cross-platform interaction.

Bridges offline and online – OOH is particularly effective in driving traffic to websites, apps, or social media profiles, offering a seamless connection between the physical and digital worlds.

Cost-Effective – Lower CPM (Cost Per Thousand Impression), OOH can deliver a relatively low cost per thousand impressions (CPM). Once you’ve created the creative, the ad’s placement can deliver high reach.

Long-lasting campaigns – OOH campaigns can run for weeks or months, offering sustained visibility at a cost-effective price.

No Ad Fatigue – Less ad fatigue: Since OOH advertising doesn’t rely on frequent interruptions, it’s less likely to result in viewer fatigue. This makes it ideal for reinforcing brand messaging over time.

Measurable Impact – Tracking effectiveness: With advances in digital and mobile technology, OOH advertising is becoming increasingly measurable. Brands can track foot traffic, analyse consumer behaviour, and even use geo-fencing to see how their OOH campaigns influence sales or online engagement.